Amazon Prime Fulfillment - Seller Fulfilled Prime (SFP) with byrd

Increase your order volume and customer satisfaction with our certified Seller Fulfilled Prime logistics solution

Register for SFP by byrd
Amazon prime integration.

What is Seller Fulfilled Prime (SFP)?

Seller Fulfilled Prime (SFP) enables you to deliver your products listed on Amazon that have the “Prime badge” directly to Amazon Prime customers from a byrd warehouse. Amazon Prime customers don’t need to pay for the delivery and can benefit from free and fast shipping. Sellers on Amazon that want to use Prime, need to pass a trial period to be eligible for the program.

Amazon integration on a laptop.

The benefits of using Seller Fulfilled Prime


Increased visibility on the marketplace because of the Amazon Prime Badge, helping you to grow your order volume

Amazon Prime Customers are Amazon’s most loyal customers which increase the likelihood of repeat purchases and lead to a higher customer lifetime value


Guaranteed delivery date, which ensures a remarkable post-purchase experience for your online shoppers

Competing more effectively for the BuyBox and therefore improving your revenue


24/7 customer service by Amazon in the language of the marketplace which ensures you can resolve issues quickly

Managing orders from several e-commerce channels can be challenging. SFP makes it easier to manage as it enables you to have more control over your inventory.

What are the prerequisites for using Seller Fulfilled Prime (SFP)?

Amazon integration on a laptop.

SFP is currently only available to high-performing sellers with exceptional fulfillment capabilities, an active good standing Amazon account, and a professional selling plan. More information can be found on Amazon Seller Central.

Register for SFP by byrd

Seller Fulfilled Trial Period

In order to unlock SFP, sellers need to complete a trial period. To successfully pass it, the seller must meet the required SFP performance metrics and SLAs (service level agreement) for 25 consecutive shipments over a period of 5 days.

It’s important to remember that the Amazon Prime Badge will not be displayed during the trial period.

sfp requirements chart

Seller Fulfilled Prime (SFP) Performance Metrics and SLAs


Delivery promise based on product tier and destination

delivery man

On-Time Delivery Rate ≥ 90 %


≥ 99 % Valid Tracking Rate (tracking information sent to Amazon)

delivery truck

Order Cancellation Rate (by Seller)   ≤ 0.5%

Amazon Prime product tiers

Amazon sellers who want to be part of the Prime program must sign up for each of the following product tiers that their products fall under:

  • Standard size (≤ 11.9 kg / ≤ 45.5 x 34 x 26.4 cm)
  • Low price (≤ 11.9 kg / ≤ 45.5 x 34 x 26.4 cm AND ≤ 11 €)
  • Oversize (> 11.9 kg / > 45.5 x 34 x 26.4 cm)
  • Extra Large (> 23 kg / > 175 / girth > 360 cm)
Shipment of a parcel

Geographic coverage of Seller Fulfilled Prime (SFP) by byrd

Currently, we offer Seller Fulfilled Prime services in Germany only.

This means that you can use SFP on the German Amazon marketplace ( to ship prime orders to Germany (domestic) as well as to Austria and Luxembourg (international).

With us, you get access to the top delivery companies in Europe, ensuring that your shipments will arrive within 1–2 days.

These businesses are already shipping effectively with byrd

Retailers from all sectors, sizes, and countries already entrust byrd with their logistics.

We take over your e-commerce logistics.

Get all the benefits from Prime while regaining control over your e-commerce operations.

Register for SFP by byrd

What our customers say

"With byrd, we have found a partner who integrated our shop system in just a few minutes and quickly implements projects."
"To be competitive in France, fast service is really important for us. Our customers receive their parcel in 48 hours, which is amazing! We’ve also seen our lost parcel number decrease drastically which helps increase the overall customer satisfaction."

FAQs about Seller Fulfilled Prime by byrd

What is Seller Fulfilled Prime?

Seller Fulfilled Prime allows eligible sellers to apply for the Prime mark for their products and ship to Amazon Prime subscribers through their own delivery infrastructure.

What are the benefits of Seller Fulfilled Prime?

With the Amazon Prime Badge you get more visibility in the marketplace. You gain access to the extensive Prime customer base and increase your chances of "winning" the coveted BuyBox. You can also take advantage of Amazon's 24/7 customer service in the language of the marketplace.

What are the requirements to be eligible for Seller Fulfilled Prime?

Vendor:s must successfully complete a trial period to unlock SFP. The vendor must meet the required performance metrics and service level agreements (SLAs) to pass.

What happens if Seller Fulfillment Prime (SFP) performance targets are not met?

If SLAs are not fulfilled, the Amazon Prime Badge will be suspended until Amazon receives and accepts an action plan. byrd, as your Third-Party-Logistics partner, will help you to develop an action plan with strategic initiatives in case this should happen at any time.

As seen on