Amazon Prime Fulfilment - Seller Fulfilled Prime (SFP) by byrd

Increase your order volume and customer satisfaction with our Seller Fulfilled Prime logistics solution.

Register for SFP by byrd
Amazon prime integration.

What is Seller Fulfilled Prime (SFP)?

With Seller Fulfilled Prime (SFP), you can send your Amazon-listed goods with the "Prime badge" directly to Amazon Prime customers from a third-party warehouse using carriers that are authorised by Amazon Prime. Amazon Prime members receive free and quick shipment and don't have to pay for the delivery. To be eligible for SFP, Amazon sellers must successfully complete a trial period.

Amazon integration on a laptop.

The advantages with Seller Fulfilled Prime


Increased market visibility with the Amazon Prime Badge, assisting you in increasing your order volume

Because they are among Amazon's most devoted customers, Amazon Prime Customers are more likely to make repeat purchases, which raises the customer lifetime value


Guaranteed delivery date, which guarantees an outstanding experience for your online customers post-purchase

Increasing your revenue by effectively competing for the BuyBox


Amazon offers customer assistance around-the-clock in the marketplace's language, ensuring you can solve issues fast

It can be difficult to manage orders from many e-commerce outlets. SFP simplify management due to you having more control over your inventory

What are the requirements to fulfil in order to use Seller Fulfilled Prime (SFP)?

Amazon integration on a laptop.

Only high-performing sellers with great fulfilment abilities, a valid, legitimate Amazon account, and a professional selling plan are presently eligible for SFP. On Amazon Seller Central, you may get more details.

Register for SFP by byrd

Seller Fulfilled Trial Period

Sellers must successfully complete a trial period to unlock SFP. The seller has to finish 25 consecutive shipments per product tier within 4–12 weeks while adhering to the necessary SFP performance criteria and SLAs (service level agreements).

Keep in mind that the Amazon Prime Badge will not be displayed during the trial period.

sfp requirements chart

Performance metrics and SLAs for Seller Fulfilled Prime (SFP)


Delivery Promise that is based on Production Tier and Destination

delivery man

On-Time Delivery Rate ≥ 90%


≥ 99% Valid Tracking Rate (Tracking Data Provided to Amazon)

delivery truck

Rate of Order Cancellations (by Seller): ≤ 0.5%

Amazon Prime Product Tiers

Amazon sellers who want to be part of the Prime program must sign up for each of the following product tiers that their products fall under:

  • Standard Size (≤ 11,9 kg / ≤ 45,5 x 34 x 26,4 cm)
  • Low Price (≤ 11,9 kg / ≤ 45,5 x 34 x 26,4 cm AND ≤ 11 €)
  • Übergröße (> 11,9 kg / > 45,5 x 34 x 26,4 cm)
  • Extra Large (> 23 kg / > 175 / Gurtmaß > 360 cm)
Shipment of a parcel

Geographic coverage of Seller Fulfilled Prime (SFP) by byrd

At the moment, we only provide Seller Fulfilled Prime services in Germany.

That means that you currently can use SFP on the German Amazon Marketplace ( and send prime orders to Germany (domestic) as well as to Austria and Luxembourg (international).

With byrd as your 3PL service provider, you will get access to the top delivery companies in Europe, ensuring that all your national shipments will arrive within 1–2 days.

These companies are already shipping successfully with byrd

Retailers from diverse industries, sizes and countries already entrust their logistics to byrd.

We take over your e-commerce logistics.

Get all the benefits from Prime while regaining control over your e-commerce operations.

Register for SFP by byrd

What our customers say

"With byrd, we found a fulfillment provider that provides both sustainable delivery options and gets us closer to our customers with the different warehouse locations."
"To be competitive in France, fast service is really important for us. Our customers receive their parcel in 48 hours, which is amazing! We’ve also seen our lost parcel number decrease drastically which helps increase the overall customer satisfaction."

FAQs about Seller Fulfilled Prime by byrd

What is Seller Fulfilled Prime?

Seller Fulfilled Prime enables qualified merchants to apply for the Prime badge for their products and ship to Amazon Prime subscribers using their own fulfilment infrastructure.

What are the benefits of Seller Fulfilled Prime?

With the Amazon Prime Badge you will have boosted visibility on the marketplace. You will get access to the Prime customer base and increase your chances of “winning” the coveted BuyBox. Additionally, Amazon offers customer assistance that is available around-the-clock in the language of the marketplace.

What are the requirements to qualify for Seller Fulfilled Prime?

Sellers must successfully finish a trial period in order to access SFP. To pass it, the supplier must fulfil the required performance metrics and Service Level Agreement (SLAs).

What happens when Seller Fulfillment Prime (SFP) metrics are not met?

If SLAs are not fulfilled, the Amazon Prime Badge will be suspended until Amazon receives and accepts an action plan. byrd, as your Third-Party-Logistics partner, will help you to develop an action plan with strategic initiatives in case this should happen at any time.

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