We placed 33 test orders with 30 European D2C brands. What shops promise, what actually arrives, and what the best ones do differently.
No survey. No estimates. Real purchases, documented from homepage to doorstep.
14 out of 23 measurable cases delivered on time. But when brands miss, they don't miss by a day. They miss by a week or more.
Not the carrier. We saw gaps between order and ship-confirmation ranging from same day to 22 days.
Multi-day pauses where the parcel existed but shoppers had no idea where it was. The same brands score worse on Trustpilot in non-domestic markets.
Only three brands scored 5/5 for pre-purchase delivery transparency. A missed conversion opportunity.
Two brands forced customers to download a mobile app to track their parcel, even though a perfectly good carrier tracking page already existed.
We placed orders. A lot of them. With 30 different European D2C brands across nine categories — Supplements, Beauty, Food & Drink, Health, Fashion, Sports, Home, Accessories and Baby. Then we documented every step, from the moment the homepage loaded to the day the parcel arrived.
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